pure & little

Collateral and website | view site

To create an online organic baby products store with appeal to hip, urban, eco-conscience moms. Through the use of recycled materials and textures, both online and in print, the user environment feels as organic as the products. The challenge of e-commerce, much like social networking, is arranging a great deal of information so that it is digestable and easy to use. From the home page to the product delivered to your front door, the Pure and Little experience is simple and lovely.