North Texas XLV Super Bowl Host Committee

featured: Owner's Bid, Bid Logo,  Host Committee Logo, Identity Package, Fundraising Materials

To establish the first ever Super Bowl in North Texas and to align it with Cowboys Stadium - one of the most revolutionary stadiums to date. The biggest challenge was to create the initial proposal that was sent to the 35 NFL team owners. The piece needed to convey the technology of the host stadium in a quick, smart way that wasn't overly complicated. By combining the right materials, we successfully created a futuristic bid package to help North Texas secure their place as host in 2011.