Dallas Cowboys

Featured: Preview Center, Invitation, Menus

The initial challenge was to elevate the brand to prepare for the quickly approaching new stadium opening.  Our first project was to create an exhibition space within the current, outmoded stadium that would communicate the high-tech luxury of the new stadium for the purpose of selling suites to high-end clientele. The environment was transformed from a dark, 1970's era banquet space to an impression of the future, implementing cutting-edge construction, lighting, a/v and signage techniques.